Krista Virtanen Design creates and manufactures clothing that operates at the intersection of fashion, as well as concepts based on the circular economy, biomaterials, and material-driven design. The company creates new ways of making fashion by combining research, experimental materials, and life-cycle thinking into sustainable and practical solutions.
Lucky Loser is part of this initiative: a scalable sportswear collection made from end-of-life textiles that brings circular economy thinking from individual unique garments toward broader production.
What kind of product or service is it?
Lucky Lose is an upcycled ready-to-wear tennis and sports collection. The collection is designed for both sports and everyday wear.
Lucky Loser is a tennis collection developed to address the challenges of recycling
sports textiles. The collection was created in collaboration with the Southwestern Finland
Waste Management pilot project. Its premise is to combine functional
sportswear, visual identity, and the circular economy.
The collection is made entirely from discarded textiles, utilizing polyester-based
sports fabrics as well as light curtains destined for disposal. The collection makes use of
old sportswear in a wide variety of colors and sizes.
Lucky Loser serves as a pilot for sustainable sports fashion and offers a concrete
alternative to burning textiles. The project combines design, the circular economy, and
sports culture—and brings color to the fields!
How is the solution related to the circular economy?
The Lucky Loser collection is made entirely from end-of-life textiles. Recycling polyester sports fabrics is very challenging, and this collection makes it possible to repurpose them. The collection is designed to be scalable, which allows this circular economy solution to be expanded from individual, one-of-a-kind garments to larger-scale production.